- most are produced at the same time as the film is being edited. This timing is key because the film must be shown far enough in advance to generate excitement but not too early that people forget about it.
How did these trailers generate a buzz?
1.Annie
- already a well known musical, so previous fans/audience
- 'Annie' is black in this version of the musical, where as originally she was white and ginger, this created a lot of talk leading up to the film
- star quality : Cameron Diaz
2.Exodus : Gods and Kings
- known director of similar film 'Gladiator'
- special effects ; story of Moses and the breaking of the sea
3.Kingsman : The Secret Service
- star quality : Piers Morgan
- theme of mixed social classes
- mock on 'James Bond', comedic twist
Why are films usually released during Summer and Autumn?
- Annie, this is a family film and children won't be in school during the summer holidays and therefore releasing the film at this time will allow it to have more views in cinemas. Releasing a film in summer will also help to increase viewing because people are more likely to spend money in the summer seasons, such as a family day out to the cinema.
- Exodus, this film was alternatively released in December another time when people are more likely to spend money. The film also has a link to religion, the story of Moses, which is apparent around Christmas time making it a better time to release the film again.
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