How do trailers help fill cinemas?
Marketing campaigns use a genre to gain the interest of the potential audiences, using elements that are familiar. However, they must also show the audience how the new film is different to other films in that same genre, this becomes known as the films unique selling point (USP), there can be more than one USP in a trailer/film.
Here are three different film trailers listed with their unique selling point/points.
1. The Hobbit : Battle of the Five Armies
- detailed various settings
- location
- gentle folk music, contrasting the battle scenes
2.The Imitation Game
- main characters, this gives the film star quality
- based on a true story
- the enigma machine/code, little is known about this so attracts attention
3.Testament of Youth
- based on true story
- the aspect of 'lost youth' against war, different to typical war story
-female protagonist in war film is unusual, normally from a males point of view
Trailers can be shown in many locations other than a cinema, such as online via YouTube or an official website and on TV. Websites set up for films often show trailers that have been cut for a general audience and are suitable for any aged viewer. Where as in cinemas, the trailer shown will suit the age certification granted to the film being shown.
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