A film trailer is known as an advertisement or commercial for a film which is launched weeks or months before the film is released to the general public for viewing. It's sole purpose is to inform the audience about what they should expect to see in the film and to make them curious about the film. However, some trailers include extra special effects, which will not be apparent in the film, in order to excite the potential audience more.
Many modern trailers are now released before the filming of the actual movie is even finished. This is very helpful to the editors of the film as they will be able to tell from responses to the trailer, what is and isn't appropriate to include when the whole film is released.
Trailers are considered to be an insight to the film and a way for a production company to inject their film into the public eye. So much so, there are specific agencies which specialise in creating trailers for new movies, these are called 'trailer houses'. From this we can see the vast importance of releasing a well cut and chosen trailer of your film, due to its ability to prevent further conflict, exhilarate the audience and catch their target audiences eye.
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