Film Trailer = Final Idea

Millie and I decided to produce our own social realist drama. This genre normally focuses on topical issues in current modern society, such as money, drugs, sex, class and political views. Here is our trailer brief:

Project Name:	Loving You
Medium/Format:	Film trailer and accompanying poster and magazine cover
Length:	Three to four minutes
Deadline:	16th December 2016
Group Members:	Ella Sandison and Millie Turner
Brief overview of content (approx. 50 words):	The trailer starts with one central female protagonist who feels awkward around her friends because they don’t know that she is gay. She meets a girl who is in a heterosexual relationship, the second central protagonist, and they fall in love. Her friends and the boyfriend find out about the relationship and things take a turn for the worse. After a period of self-confliction and torment she comes to grips with her sexuality.
Target audience (age, gender bias (if any), Socio-economic status and lifestyle profiling):	Teenagers of both sexes, this is because it is easier for them to relate as it is produced by teenagers and the main protagonists and other characters will all be of this age.
Possible Scheduling/ publishing suggestions:	The trailer would be shown in cinemas before films of a similar genre, in order to target the correct film goers. It could also been shown around television programs, or film shown on TV, of the same genre to again target the correct people.
What comparable products have you researched?	We watched the trailer for ‘Blue is the Warmest Colour’ which is about a girl realising her sexuality and over-coming the stigma around it. We also watched the trailer for ‘trainspotting’ although this doesn’t share any similarities in plot line it is a social realist drama which is was we intend to produce.
What is the rationale behind this text? (What key codes and conventions will we use to keep the audience engaged?)	Our trailer will include minimal special effects in order to keep it as realistic as possible. We will also do this by focusing on the majority of the populations feeling and emotions and not just a small select percentage.
What representations will be operating in your text? Are these justified?	One representation we will be using is innocent youth. This is because it can present the characters as more naïve as they haven’t been exposed to the world, and we can play on this throughout the trailer. Another representation would be of homosexual relationships, this relationship goes against the stereotype of their being a more masculine partner and a more feminine partner.
How will you test whether the product is successful? How will you check that it accomplishes the intended effect?	We will use questionnaires to evaluate our product and these will be handed to people in our target audience after they have viewed the trailer. The questions will be tailored to see whether our representations have come across correctly and to see how effective our conventions are.
What generic codes and conventions will be operating in your text?	The setting will be in a school environment in order to incorporate the idea of awkwardness between her and her friends and peer-pressure. These ideas are normally more apparent in a school environment.
What are overt (obvious) messages incorporated into the text?	The obvious message in this trailer that homophobia is wrong and that not all love stories are heterosexual.
Are there any (hidden) messages incorporated into the text?	The hidden message is internal homophobia, the rejection of what the protagonist is feeling.
Identify any resource constraints (time, money, equipment, human resources) that might affect your production and your hopes for your product?	Time is always at a shortage, so effective time management will be key in order to complete the task in time. Money shouldn’t be an issue as this is a social realist drama, it won’t require special effects or costly camera equipment. However, human resource will be hard to tackle. As we require a handful of actors/actresses we will have to think carefully about people’s time tables and free time in order to have the whole cast together at once.
Additional Notes: