Monday 27 June 2016
Film Trailers 3
When are film trailers released?
- most are produced at the same time as the film is being edited. This timing is key because the film must be shown far enough in advance to generate excitement but not too early that people forget about it.
How did these trailers generate a buzz?
1.Annie
- already a well known musical, so previous fans/audience
- 'Annie' is black in this version of the musical, where as originally she was white and ginger, this created a lot of talk leading up to the film
- star quality : Cameron Diaz
2.Exodus : Gods and Kings
- known director of similar film 'Gladiator'
- special effects ; story of Moses and the breaking of the sea
3.Kingsman : The Secret Service
- star quality : Piers Morgan
- theme of mixed social classes
- mock on 'James Bond', comedic twist
Why are films usually released during Summer and Autumn?
- Annie, this is a family film and children won't be in school during the summer holidays and therefore releasing the film at this time will allow it to have more views in cinemas. Releasing a film in summer will also help to increase viewing because people are more likely to spend money in the summer seasons, such as a family day out to the cinema.
- Exodus, this film was alternatively released in December another time when people are more likely to spend money. The film also has a link to religion, the story of Moses, which is apparent around Christmas time making it a better time to release the film again.
- most are produced at the same time as the film is being edited. This timing is key because the film must be shown far enough in advance to generate excitement but not too early that people forget about it.
How did these trailers generate a buzz?
1.Annie
- already a well known musical, so previous fans/audience
- 'Annie' is black in this version of the musical, where as originally she was white and ginger, this created a lot of talk leading up to the film
- star quality : Cameron Diaz
2.Exodus : Gods and Kings
- known director of similar film 'Gladiator'
- special effects ; story of Moses and the breaking of the sea
3.Kingsman : The Secret Service
- star quality : Piers Morgan
- theme of mixed social classes
- mock on 'James Bond', comedic twist
Why are films usually released during Summer and Autumn?
- Annie, this is a family film and children won't be in school during the summer holidays and therefore releasing the film at this time will allow it to have more views in cinemas. Releasing a film in summer will also help to increase viewing because people are more likely to spend money in the summer seasons, such as a family day out to the cinema.
- Exodus, this film was alternatively released in December another time when people are more likely to spend money. The film also has a link to religion, the story of Moses, which is apparent around Christmas time making it a better time to release the film again.
Sunday 26 June 2016
Film Trailers 2
How do trailers help fill cinemas?
Marketing campaigns use a genre to gain the interest of the potential audiences, using elements that are familiar. However, they must also show the audience how the new film is different to other films in that same genre, this becomes known as the films unique selling point (USP), there can be more than one USP in a trailer/film.
Here are three different film trailers listed with their unique selling point/points.
1. The Hobbit : Battle of the Five Armies
- detailed various settings
- location
- gentle folk music, contrasting the battle scenes
2.The Imitation Game
- main characters, this gives the film star quality
- based on a true story
- the enigma machine/code, little is known about this so attracts attention
3.Testament of Youth
- based on true story
- the aspect of 'lost youth' against war, different to typical war story
-female protagonist in war film is unusual, normally from a males point of view
Trailers can be shown in many locations other than a cinema, such as online via YouTube or an official website and on TV. Websites set up for films often show trailers that have been cut for a general audience and are suitable for any aged viewer. Where as in cinemas, the trailer shown will suit the age certification granted to the film being shown.
Marketing campaigns use a genre to gain the interest of the potential audiences, using elements that are familiar. However, they must also show the audience how the new film is different to other films in that same genre, this becomes known as the films unique selling point (USP), there can be more than one USP in a trailer/film.
Here are three different film trailers listed with their unique selling point/points.
1. The Hobbit : Battle of the Five Armies
- detailed various settings
- location
- gentle folk music, contrasting the battle scenes
2.The Imitation Game
- main characters, this gives the film star quality
- based on a true story
- the enigma machine/code, little is known about this so attracts attention
3.Testament of Youth
- based on true story
- the aspect of 'lost youth' against war, different to typical war story
-female protagonist in war film is unusual, normally from a males point of view
Trailers can be shown in many locations other than a cinema, such as online via YouTube or an official website and on TV. Websites set up for films often show trailers that have been cut for a general audience and are suitable for any aged viewer. Where as in cinemas, the trailer shown will suit the age certification granted to the film being shown.
Wednesday 22 June 2016
Film Trailers
What is a film trailer?
"The marketing campaign for a film is the different ways in which the films 'message' is presented to potential audiences"
Film trailers are one of the most important parts of a films marketing campaign. They act like an advert for a film and inform potential audiences about the film with the purpose of encouraging them to see the film at a cinema or on DVD. Film companies also use posters to compliment the trailer in order to promote the film more.
The Hunger Games - Mocking Jay Part 1
A good trailer needs to be:
- spoiler free, but needs to hint at revelations
- gives the release date or teases us in order to make us find out more information (internet)
- Social media connections (#mockingjaylives)
- Website (hungergamesexplorer.com)
Why is the film trailer made?
3 film titles =
1. Jupiter Asending
2. Avengers: Age of Ultron
3. Whiplash
Based on just the title of a film audiences can make consumptions about what the content will be and the genre of the film. These three films above, I have not seen before, and from just looking at the title I assumed that...
1. Sci-Fi, futuristic, space, hero and villain
2. War, space, hero and villain
3. Comedy and spoof heroes
My assumptions were correct for the two films, however the third film, Whiplash, was about a drumming and music is general. This was the complete opposite to what I expected. Despite this looking like a negative, making the audience surprised can work in favor of the film company, due to them being unexpected the audience might be more intrigued to find out more and therefore find more promotion online or from other sources.
"The marketing campaign for a film is the different ways in which the films 'message' is presented to potential audiences"
Film trailers are one of the most important parts of a films marketing campaign. They act like an advert for a film and inform potential audiences about the film with the purpose of encouraging them to see the film at a cinema or on DVD. Film companies also use posters to compliment the trailer in order to promote the film more.
The Hunger Games - Mocking Jay Part 1
A good trailer needs to be:
- spoiler free, but needs to hint at revelations
- gives the release date or teases us in order to make us find out more information (internet)
- Social media connections (#mockingjaylives)
- Website (hungergamesexplorer.com)
Why is the film trailer made?
3 film titles =
1. Jupiter Asending
2. Avengers: Age of Ultron
3. Whiplash
Based on just the title of a film audiences can make consumptions about what the content will be and the genre of the film. These three films above, I have not seen before, and from just looking at the title I assumed that...
1. Sci-Fi, futuristic, space, hero and villain
2. War, space, hero and villain
3. Comedy and spoof heroes
My assumptions were correct for the two films, however the third film, Whiplash, was about a drumming and music is general. This was the complete opposite to what I expected. Despite this looking like a negative, making the audience surprised can work in favor of the film company, due to them being unexpected the audience might be more intrigued to find out more and therefore find more promotion online or from other sources.
Sunday 19 June 2016
If I Stay - Trailer Review
If I Stay Trailer
This trailer has conformed very strongly to the typical narrative structure of a film trailer. This is shown throughout the whole trailer, starting with the opening. Typically this would establish the setting and introduce the characters, in If I Stay trailer it is opened with a girl sat on stage
with a judging panel in front of her. Here this establishes the character and the aim or goal she has. This also establishes the genre of the film, as the two main characters are male and female, it is likely to be a romantic/drama genre. The next step would be the build up, this happens in the trailer by introducing the second protagonist, a boy. They are shown together for the first time in her bedroom, standing with a distance between them, this hints the its maybe a new friendship or that there is some awkwardness. This relationship
is later put into question by one of her friends, which reinforces what the audience is thinking, about his feelings for her and shows there has been progress in the two main characters relationship. This uncertainty is then resolved when the two characters kiss, showing there relationship is obviously more than 'just friends', this is also typical of a film trailer as it shows the develop
ment of the relationship. There is then a big event, like a typical trailer, which changes the course of the whole film and all the characters life's. A car crash causes a' problem', as stated in the typical stages of a film trailer. This 'problem' also helps towards showing the development between the two main character as we can see the devastation on the boys face when he sees her in hospital, showing feeling between them have developed. Like a typical film trailer there is usually more than one 'big event' and we soon hear that her parents both died in the car crash as well, meaning if she wakes up she will be an orphan. There is then a resolution stage in the typical film trailer however, this isn't so apparent in this particular film opening as we don't find out if the 'problem' is solved or not. However, this does then contribute to the idea of making the audience want more and not giving to much away to them, it allows the trailer to capture them into watching the
film. The final stage is the ending, typically characters reflect on events, reinstate relationships and look forward. This can be seen in this trailer when it shows flashbacks of childhood memories, letting the main female character reflect on events in her life which link to key parts of the film, such as receiving her cello. We also see the factor of looking forward right at the end of the trailer when the male protagonist visits the female protagonist in hospital and sits next to her bed and ask her to "please stay", this again shows the development in their
relationship and shows aspects of the future, if she does wake up. Another feature used in this film trailer is the facts it isn't in chronological order, the trailer starts with her audition at Juliard School, but in the film it does appear until later. This allows the storyline to be told in the trailer but not completely be given away, due to the order being different.
This trailer has conformed very strongly to the typical narrative structure of a film trailer. This is shown throughout the whole trailer, starting with the opening. Typically this would establish the setting and introduce the characters, in If I Stay trailer it is opened with a girl sat on stage
with a judging panel in front of her. Here this establishes the character and the aim or goal she has. This also establishes the genre of the film, as the two main characters are male and female, it is likely to be a romantic/drama genre. The next step would be the build up, this happens in the trailer by introducing the second protagonist, a boy. They are shown together for the first time in her bedroom, standing with a distance between them, this hints the its maybe a new friendship or that there is some awkwardness. This relationship 
is later put into question by one of her friends, which reinforces what the audience is thinking, about his feelings for her and shows there has been progress in the two main characters relationship. This uncertainty is then resolved when the two characters kiss, showing there relationship is obviously more than 'just friends', this is also typical of a film trailer as it shows the develop
ment of the relationship. There is then a big event, like a typical trailer, which changes the course of the whole film and all the characters life's. A car crash causes a' problem', as stated in the typical stages of a film trailer. This 'problem' also helps towards showing the development between the two main character as we can see the devastation on the boys face when he sees her in hospital, showing feeling between them have developed. Like a typical film trailer there is usually more than one 'big event' and we soon hear that her parents both died in the car crash as well, meaning if she wakes up she will be an orphan. There is then a resolution stage in the typical film trailer however, this isn't so apparent in this particular film opening as we don't find out if the 'problem' is solved or not. However, this does then contribute to the idea of making the audience want more and not giving to much away to them, it allows the trailer to capture them into watching the 
Thursday 16 June 2016
Introductorary Post
Welcome to my A2 Media blog, on this I will be posting in depth about film trailer conventions and keeping you up to date on my practical work as well. I will be aiming to post twice a week starting now until the end of the year.
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