Film Trailer = Editing

Here is a photo Millie editing the speed on one of our shots. We decided we wanted the shot slower to add to the romantic feel of the trailer, instead of it looking too fast or snappy.

Film Trailer = Risk Assessment

Before filming, Millie and I decided we needed to conduct a risk assessment as we could see parts of our trailer could be slightly risky, in both filming and generally creating. The first issue we came to whilst creating our trailer was the process of recruitment. Our trailer has a rather intimate storyline and we wanted the potential actors/actresses to feel comfortable in the roles. So in order to overcome this we created a recruitment poster detailing the specifics of the role in order to give potential actors/actresses a well rounded idea of what the role entailed. Our next risk was apparent during filming. We wanted to film a shot out of the back of a car, through the boot window, this would require the cameraman, in the case Millie as I would be driving, facing backwards and not wearing a seatbelt. We figured that we could film the shot very slowly and carefully, with me driving no faster than 10mph, and speed up the shot on iMovie if necessary. This way Millie would be safer in the car. Another shot we had trouble with whilst filming was a 360 degree rule shot. We wanted to get this shot a steady as possible so decided to put the cameraman on a spinning desk chair. This obviously came with the risk of the cameraman falling off the chair, so to overcome this we changed the shot to a lower angle shot so the cameraman could be sat on the chair instead of stood, eliminating the risk of falling. A final hazard with filming was the shower scene. This scene included the two main characters in the shower, filmed from shoulder height upwards. As we wanted to create a misty /foggy appearance in the room we had to leave the shower running, causing condensation to build on the tiled floor and the floor of the shower itself. To overcome this issue, we made sure we moved carefully and slowly, especially when holding the camera and Millie and I, who weren't in the shower, made sure we had suitable footwear on in order not to slip.

Film Trailer = Title Font Research

After deciding that we wanted to call our film 'Loving You', we needed to research other films of our genre and plotline to see what font would be most appropriate. We firstly looked into films of the same genre, social realism, and found a film called 'This Is England' by Shane Meadows. This is about a young boy who becomes friends with a gang of skinheads. These friends soon become family and the relationships between them are pushed to the absolute limit. The title of this film is written in bold capital letters to help convey the harsh reality of the plotline. It is also rather simple which helps us focus on picture characters behind but on the other hand the simplicity is cancelled out by the use of colours, with connotations of the English flag.

We then looked at another film in the same genre 'Fish Tank'. This is about a 15 year old girl  whose life changes when her mum brings home a new boyfriend. The title of this film is written, again, in capital letters, making it the most eye catching part of  the poster/DVD cover. Helping this, the font is written in orange, a bright colour with connotations, in this context, of a goldfish, linking back to the title 'Fish Tank'. Millie and I liked this idea of the orange font linking to the title but we also felt like it drew a lot of attention away from the rest of the image. We also thought, like This Is England, the capitalisation of the title helped convey the harsh reality of the film. We felt like this wasn't applicable to our title as the storyline is soft and romantic, not grating.

As we had looked at two films in the same genre and neither provoked any ideas for our own title, we decided to look at films with a similar storyline instead. When creating our storyline we took inspiration from a film called 'Blue is the Warmest Colour', which is about a girl called Adele whose life changes when she meets Emma, another young girl with blue hair. The film shows Adele finding her true self and eventually finding love. So we decided to look back at this films title which appears to be handwritten, with the word 'blue' written in blue font, linking to the Emma's hair, and the rest of the title in black. The use of the light blue colouring added to the softness of the font and Millie and I really liked this aspect of the title and wanted to recreate this delicacy in our title.

Film Trailer = Music

Millie and I decided to record our own soundtrack for our trailer. We researched other trailers to see what soundtracks were used for similar genres and found that the majority of them consisted of slow, emotion filled songs and a more upbeat and happy song, dependent on the ending of the film. For example, the film 'The Choice', staring Benjamin Walker and Teresa Palmer, includes the Sam Smith song 'Like I can' and sound bridges to a more upbeat song nearing the end. So Millie and I decided to take from this and use a different song by Sam Smith called 'Leave Your Lover' as the lyrics fitted perfectly to the storyline of our film. The chorus has the lyrics 'leave your lover, leave him for me' this is a great match to our film plotline as the main protagonist is wishing that her love interest would leave her boyfriend to be with her. We believed this was a good idea to record our own soundtrack as it uses our skill to our own advantage and enables us to use something we are confident in. We have now practised this a lot together and are currently waiting for a slot in the recording studio at school. Once we've recorded the song we will start to fit the shots we have to the music as we believe that this will help the emotion in the trailer really come through. We also want to create a more light-hearted track to use at the start of our trailer and will so by using the software at school called 'Logic Pro' on the Macs.

Film Trailer = Storyboard Draft 1

Film Trailer - Storyboard from Ella Sandison

Film Trailer = Casting

Millie and I realised that our plotline required a somewhat high level of acting as well as maturity, as some shots are quite intimate and require good focusing. Because of this, we decided to contact the drama department in our sixth form and ask if the teachers could talk to their A Level students about participating. We preferably wanted actors between the ages of 16-18 to participate in our trailer, as we believed they would be able to take it more seriously. After initially emailing the head of drama, she replied asking more a few more details in order to give her students a better idea to what they would be helping with.
Millie then created a poster which we emailed to the head of drama but also stuck around school to get us a better chance at volunteers. We specially choice the sixth form common room and the sixth from corridor to target our correct age group. As well as placing it there we also put some in the drama rooms as well as the drama notice board, to again attract the correct audience. The poster stated what the plotline included and what we needed the participants to do. At first we didn't receive a lot of interest in the poster but after a week or so we had a few emails from students asking further about the roles. We now have the students we need and have organised to film on Thursday 24th November. Unfortunately this is slightly later than we had originally planed, but due to the absence of the main protagonist we had to delay the filming schedule.

Film Trailer = Production Logo

Here is a link to our final production logo : https://www.youtube.com/watch?v=ZDy3TW14bKc

Film Trailer = Producing Our Prodution Logo

Creating our production logo from Ella Sandison

Film Trailer = Production Logo Ideas

Millie and I started thinking of ideas for our production logo by thinking of what connotations came with the independent art house genre. We came up with connotations such as individualism, grunge and ideas such as a cigarette packet, silhouettes of city building and smoke.
After looking into these three ideas further we decided that we liked the cigarette packet the most as we believe it best represented the genre we chose for our film.

Film Trailer = Plan Alterations

After Millie and I started to draw up our storyboards and having a talk with our media teacher, Millie and I realised we didn't have a unique selling point. We decided to come up with some ideas that could slightly alter the plotline to provide a USP.

Idea 1:
Alice and Maggie have a secret relationship which is put under pressure when Maggie wants their relationship to be known by their family and friends. This is a problem because Alice isn't openly gay where as Maggie is. Alice isn't ready to open up to her family and friends and has to decide whether to come out and be with Maggie or to stay in the closet and deal with the consequence of losing Maggie.

Idea 2:
 Maggie and Alice fall deeply in love and are both open about it to their friends and family. But suddenly Maggie dies, by either a tragic accident or suicide. Alice is left alone to recover from her broken heart with no support from her friends as they all fell out when she started her relationship with Maggie. Due to Alice being left alone the plot line then shows her regaining her strength.

Idea 3:
Alice and Maggie are keeping their relationship a secret but not because one of them I sin the closet because Maggie has a boyfriend. To make matters even worse Maggie's boyfriend is the local crime goer and if he found out about the relationship both Maggie and Alice would be in great danger. The plotline then shows them risking keeping the relationship a secret to be with one another and then having to run away from Maggie's ex-boyfriend and his friends.

Film Trailer = First Draft of Plan

Shot 1: Central Protagonist: Alice is in the shower, looking into the mirror. Lighting is artificial and has an orange tint to it. We will use an over the shoulder shot to show her reflection in the mirror.

Shot 2: Shows Alice in a natural setting which we've chosen to be her school, a wide shot is used to show off location.

Shot 3: Shows Alice with her friends and meeting the romantic interest, Maggie. They meet by making eye contact across the room or hallway, they haven’t yet met before. Camera tracks Maggie from the perspective of Alice, so it's like through her eyes and then tracks around to show Alice looking at Maggie as she walks by. This scene could have bright lighting, to portray the characters happy emotions.

Shot 4: Dismemberment shots of Alice and Maggie lying in a bed. We will make sure there is a smooth transition from each shot to highlight how there isn’t a large transition of time between the shots. Shots show their hands and legs and hair etc. without directly showing either of their faces.

Shot 5: Alice is in the middle of two of her friends who are taking funny photos, such as kissing her cheeks either side or making peace signs with their hands. Then a sound bridge to the next shot with dialogue 'do you ever wonder what  | their reaction might be?' This is talking about the reaction of her friends.

| = new shot. Next shot shows her finishing her sentence as she looks up at Maggie.

During the end of this dialogue, the music stops. This allows for a new song to be played which will be more solemn in a contrast to the song that was being played before which was upbeat and happy.

Shot 6: A high angle shot of Alice looking up at Maggie, close up shot to show her emotions, in this intimate situation. The high angle shot puts them in a position of vulnerability, especially Alice.

Shot 7: This shot shows that all of Alice and Maggie’s friends have found out about their relationship and their reactions aren’t good. Alice is looking on social media and is seeing all of the negative things people are saying about her.

Shots after this could speed up and become shorter. Final shots switch from negative to positive content, back and forth.

Shot 8: This shot is continued on from the first shot and shows Alice in the shower again. We will keep the artificial lighting as it shows how she believes her friends won't be open to the idea and could suggest that she believes the way she feels towards Maggie is 'unnatural' like the lighting.

Shot 9: Alice and Maggie are shown arguing/shouting maybe in a private place such as a bedroom or in the school environment so the situation is more intense.

Shot 10: Returns to the dismemberment shots (shot 4) of Alice and Maggie again.

Shot 11: Alice is scrolling through the negative posts on social media on her laptop. Shot reverse shot is used to show the audience the comments on the screen and then to show Alice’s reaction to these comments.

Shot 12: Alice then says ‘All has changed since loving you’. The shot then fades out to black to reveal the title ‘Loving You', which appears as the words are said.

End

Film Trailer = Recruitment Poster

Millie and I decided we wanted to use students from our own school in our trailer, preferably ones who study A Level or AS Level drama. So we decided to create a poster which we printed out and stuck around our sixth form area and in the drama department, in order to target the correct students.

Film Trailer: Questionnaire and Feedback

Questionnaire and Feedback from Ella Sandison

Film Trailer = Final Idea

Millie and I decided to produce our own social realist drama. This genre normally focuses on topical issues in current modern society, such as money, drugs, sex, class and political views. Here is our trailer brief:

Project Name:	Loving You
Medium/Format:	Film trailer and accompanying poster and magazine cover
Length:	Three to four minutes
Deadline:	16th December 2016
Group Members:	Ella Sandison and Millie Turner
Brief overview of content (approx. 50 words):	The trailer starts with one central female protagonist who feels awkward around her friends because they don’t know that she is gay. She meets a girl who is in a heterosexual relationship, the second central protagonist, and they fall in love. Her friends and the boyfriend find out about the relationship and things take a turn for the worse. After a period of self-confliction and torment she comes to grips with her sexuality.
Target audience (age, gender bias (if any), Socio-economic status and lifestyle profiling):	Teenagers of both sexes, this is because it is easier for them to relate as it is produced by teenagers and the main protagonists and other characters will all be of this age.
Possible Scheduling/ publishing suggestions:	The trailer would be shown in cinemas before films of a similar genre, in order to target the correct film goers. It could also been shown around television programs, or film shown on TV, of the same genre to again target the correct people.
What comparable products have you researched?	We watched the trailer for ‘Blue is the Warmest Colour’ which is about a girl realising her sexuality and over-coming the stigma around it. We also watched the trailer for ‘trainspotting’ although this doesn’t share any similarities in plot line it is a social realist drama which is was we intend to produce.
What is the rationale behind this text? (What key codes and conventions will we use to keep the audience engaged?)	Our trailer will include minimal special effects in order to keep it as realistic as possible. We will also do this by focusing on the majority of the populations feeling and emotions and not just a small select percentage.
What representations will be operating in your text? Are these justified?	One representation we will be using is innocent youth. This is because it can present the characters as more naïve as they haven’t been exposed to the world, and we can play on this throughout the trailer. Another representation would be of homosexual relationships, this relationship goes against the stereotype of their being a more masculine partner and a more feminine partner.
How will you test whether the product is successful? How will you check that it accomplishes the intended effect?	We will use questionnaires to evaluate our product and these will be handed to people in our target audience after they have viewed the trailer. The questions will be tailored to see whether our representations have come across correctly and to see how effective our conventions are.
What generic codes and conventions will be operating in your text?	The setting will be in a school environment in order to incorporate the idea of awkwardness between her and her friends and peer-pressure. These ideas are normally more apparent in a school environment.
What are overt (obvious) messages incorporated into the text?	The obvious message in this trailer that homophobia is wrong and that not all love stories are heterosexual.
Are there any (hidden) messages incorporated into the text?	The hidden message is internal homophobia, the rejection of what the protagonist is feeling.
Identify any resource constraints (time, money, equipment, human resources) that might affect your production and your hopes for your product?	Time is always at a shortage, so effective time management will be key in order to complete the task in time. Money shouldn’t be an issue as this is a social realist drama, it won’t require special effects or costly camera equipment. However, human resource will be hard to tackle. As we require a handful of actors/actresses we will have to think carefully about people’s time tables and free time in order to have the whole cast together at once.
Additional Notes:

The Importance of Film Trailers

A film trailer is known as an advertisement or commercial for a film which is launched weeks or months before the film is released to the general public for viewing. It's sole purpose is to inform the audience about what they should expect to see in the film and to make them curious about the film. However, some trailers include extra special effects, which will not be apparent in the film, in order to excite the potential audience more.
Many modern trailers are now released before the filming of the actual movie is even finished. This is very helpful to the editors of the film as they will be able to tell from responses to the trailer, what is and isn't appropriate to include when the whole film is released.
Trailers are considered to be an insight to the film and a way for a production company to inject their film into the public eye. So much so, there are specific agencies which specialise in creating trailers for new movies, these are called 'trailer houses'. From this we can see the vast importance of releasing a well cut and chosen trailer of your film, due to its ability to prevent further conflict, exhilarate the audience and catch their target audiences eye.

Research into Media Texts 2

Blue is the warmest color from Ella Sandison

Research into Media Texts

Trainspotting from Ella Sandison

Film Trailer Ideas

Millie and I came up with three final ideas for our film trailer. We chose a range of genres in order to see all the different conventions we could explore before deciding on our favourite one.

1. Chick Flick
This trailer would feature a typical blonde female protagonist and a typical tall, dark haired male protagonist. At the beginning of the trailer we can see the female protagonist is totally in love with her boyfriend, who breaks up with her out of the blue. She was so in love with him she now has nothing left and doesn't know her true self. The film then follows her learning about herself and how to make new relationships.

2. Horror
This trailer would be filmed entirely by using a camcorder. A group of friends go camping for a night to celebrate the life of their recently passed friend. The friend had been kidnapped and announced dead, but in fact she wasn't. She

finds the group of friends in the woods after she manages to escape and kills them all as revenge for not searching for her.

3. Social Realist Drama
The two protagonists in this trailer are both gay. The main protagonist feels left out and awkward at school as her close group of friends don't know that she is gay. She then meets the second female protagonist and things get a bit rocky before they start to become better for her.

The Narrative Image in Film Trailers

The main purpose of a trailer is to make people want to see the film. How does it go about doing this? John Ellis suggests that a trailer presents a 'narrative image' of the film. Basically giving us an idea. Ellis argues that the narrative image of a film is 'decidedly less than the whole film - it is the promise [of the film] and the film is the performance and realisation of that promise'.

Narrative Pleasures
- the trailer suggests the pleasures the film offers
- it needs to introduce something new, as well as build on our current knowledge
- it needs to use our awareness of genre, certain stars and what they've promised

Features of trailers
1. Avengers
2. the Hobit : Battle of the Five Armies

- What mystery do the trailers suggest (enigma)?
- How do the trailers build on the audiences previous knowledge of the films (familiar aspects)?
- What do they suggest is new?

Soundtrack in Trailers

In order to understand the theory of a film trailer even better, I decided to watch two trailers without the sound to see how much information I could gather from them. Unsurprisingly this meant I received a lot less information about the factors such as the stars and the setting. This shows how necessary it is to credit with text as well as dialogue. I watched 'Big Eyes' by Tim Burton and 'The Spectacular Now' by James Ponsoldt both without sound twice and then with sound once. Here it what I found out from the two viewing without sound. 

Trailer Conventions from Ella Sandison

Conventions of a Typical Film Trailer

Here is a list of typical features in a film trailer;


1. Voiceovers are used to tell the story and give credit information
2. The stars of the film are showcased
3. Key points are sometimes conveyed through titles
4. Conversations between characters often consist of one liners
5. Dramatic camera angles may be chosen to show events or characters
6. Action is interpreted with actor or director credits on screen
7. Music plays an important role in creating atmosphere
8. The film title may not appear until the end
9. The trailer builds to a climax, where it ends
10. Montage (a series of shots from different points in the film, edited together) is often used to highlights the most dramatic, humorous or fast-paced aspects of the film.




All of these work together to attract the audience and to make them want to see more. Making sure the trailer doesn't give away too much is a key component of producing a trailer but also to make sure enough is revealed to intrigue the audience enough in the first place.

Film Trailers : Genre

Genre
In this post I will provide four examples of film trailers with annotations based upon 5 questions which are listed below;
1. How would you describe the genre of the trailers? Do they feature any key elements?
2. What similarities can you see with male and female representation?
3. To what extent are special effects a feature of these trailers?
4. How does the soundtrack help to create a genre?
5. Who is this genre aimed at?

Trailers:
A.  Unbroken
1. Historical and war genre
2. This trailer has a majority of male characters, and the few female characters shown only appear for a few seconds each.
3. Not many special effects are used in this trailer, only when the plane crashes into the sea
4. The soundtrack is slow and saddening, is also used in the film "The Fault in Our Stars', this could create a pre-consumption
5. This trailer could be aimed towards teenagers to mid-twenties and of both sexes

B.   American Sniper
1. Historical and war genre
2. Their are only two women in this film trailer, wife of the sniper and women with the bomb. Both these women play the role of a victim in this film, the both receive some of the negative impacts of men going to war
3. There is hardly any special effects used in the trailer, this helps increase the realism of the situation and entices the audience
4. The heartbeat soundtrack adds tension and realism to the situation and emphasis the stillness of the sniper
5. This trailer could be aimed at teenagers to middle aged people of both sexes

C.   Blackhat
1. Cyber and war genre
2. The female in this trailer is shown as weaker than the male as she is protected by him (2.22). The female can also be portrayed as a double agent, being used by the men in the film to gain extra information.
3. Lots of specials effects are used in this trailer this adds tension and excites the audience
4. the soundtrack in this trailer matches the action, as the action builds so does the volume and the thickness of the soundtrack
5. This trailer could be aimed towards teenagers to early-twenties of both sexes

Codes and Conventions of Film Trailers

Film Trailers 3

When are film trailers released?
- most are produced at the same time as the film is being edited. This timing is key because the film must be shown far enough in advance to generate excitement but not too early that people forget about it.

How did these trailers generate a buzz?
1.Annie
 - already a well known musical, so previous fans/audience
 - 'Annie' is black in this version of the musical, where as originally she was white and ginger, this created a lot of talk leading up to the film
 - star quality : Cameron Diaz

2.Exodus : Gods and Kings
 - known director of similar film 'Gladiator'
 - special effects ; story of Moses and the breaking of the sea

3.Kingsman : The Secret Service
 - star quality : Piers Morgan
 - theme of mixed social classes
 - mock on 'James Bond', comedic twist

Why are films usually released during Summer and Autumn?
- Annie, this is a family film and children won't be in school during the summer holidays and therefore releasing the film at this time will allow it to have more views in cinemas. Releasing a film in summer will also help to increase viewing because people are more likely to spend money in the summer seasons, such as a family day out to the cinema.

- Exodus, this film was alternatively released in December another time when people are more likely to spend money. The film also has a link to religion, the story of Moses, which is apparent around Christmas time making it a better time to release the film again.

Film Trailers 2

How do trailers help fill cinemas?
Marketing campaigns use a genre to gain the interest of the potential audiences, using elements that are familiar. However, they must also show the  audience how the new film is different to other films in that same genre, this becomes known as the films unique selling point (USP), there can be more than one USP in a trailer/film.

Here are three different film trailers listed with their unique selling point/points.
1. The Hobbit : Battle of the Five Armies
 - detailed various settings
 - location
 - gentle folk music, contrasting the battle scenes

2.The Imitation Game
 - main characters, this gives the film star quality
 - based on a true story
 - the enigma machine/code, little is known about this so attracts attention

3.Testament of Youth
 - based on true story
 - the aspect of 'lost youth' against war, different to typical war story
 -female protagonist in war film is unusual, normally from a males point of view

Trailers can be shown in many locations other than a cinema, such as online via YouTube or an official website and on TV. Websites set up for films often show trailers that have been cut for a general audience and are suitable for any aged viewer. Where as in cinemas, the trailer shown will suit the age certification granted to the film being shown.

Film Trailers

What is a film trailer?
          "The marketing campaign for a film is the different ways in which the films 'message' is presented to potential audiences"

Film trailers are one of the most important parts of a films marketing campaign. They act like an advert for a film and inform potential audiences about the film with the purpose of encouraging them to see the film at a cinema or on DVD. Film companies also use posters to compliment the trailer in order to promote the film more.

The Hunger Games - Mocking Jay Part 1
A good trailer needs to be:
- spoiler free, but needs to hint at revelations
- gives the release date or teases us in order to make us find out more information (internet)
  - Social media connections (#mockingjaylives)
  - Website (hungergamesexplorer.com)

Why is the film trailer made?
3 film titles =
   1. Jupiter Asending
   2. Avengers: Age of Ultron
   3. Whiplash
Based on just the title of a film audiences can make consumptions about what the content will be and the genre of the film. These three films above, I have not seen before, and from just looking at the title I assumed that...
   1. Sci-Fi, futuristic, space, hero and villain
   2. War, space, hero and villain
   3. Comedy and spoof heroes
My assumptions were correct for the two films, however the third film, Whiplash, was about a drumming and music is general. This was the complete opposite to what I expected. Despite this looking like a negative, making the audience surprised can work in favor of the film company, due to them being unexpected the audience might be more intrigued to find out more and therefore find more promotion online or from other sources.

If I Stay - Trailer Review

If I Stay Trailer

This trailer has conformed very strongly to the typical narrative structure of a film trailer. This is shown throughout the whole trailer, starting with the opening. Typically this would establish the setting and introduce the characters, in If I Stay trailer it is opened with a girl sat on stage with a judging panel in front of her. Here this establishes the character and the aim or goal she has. This also establishes the genre of the film, as the two main characters are male and female, it is likely to be a romantic/drama genre. The next step would be the build up, this happens in the trailer by introducing the second protagonist, a boy. They are shown together for the first time in her bedroom, standing with a distance between them, this hints the its maybe a new friendship or that there is some awkwardness. This relationship

is later put into question by one of her friends, which reinforces what the audience is thinking, about his feelings for her and shows there has been progress in the two main characters relationship. This uncertainty is then resolved when the two characters kiss, showing there relationship is obviously more than 'just friends', this is also typical of a film trailer as it shows the development of the relationship. There is then a big event, like a typical trailer, which changes the course of the whole film and all the characters life's. A car crash causes a' problem', as stated in the typical stages of a film trailer. This 'problem' also helps towards showing the development between the two main character as we can see the devastation on the boys face when he sees her in hospital, showing feeling between them have developed. Like a typical film trailer there is usually more than one 'big event' and we soon hear that her parents both died in the car crash as well, meaning if she wakes up she will be an orphan. There is then a resolution stage in the typical film trailer however, this isn't so apparent in this particular film opening as we don't find out if the 'problem' is solved or not. However, this does then contribute to the idea of making the audience want more and not giving to much away to them, it allows the trailer to capture them into watching the

film. The final stage is the ending, typically characters reflect on events, reinstate relationships and look forward. This can be seen in this trailer when it shows flashbacks of childhood memories, letting the main female character reflect on events in her life which link to key parts of the film, such as receiving her cello. We also see the factor of looking forward right at the end of the trailer when the male protagonist visits the female protagonist in hospital and sits next to her bed and ask her to "please stay", this again shows the development in their

relationship and shows aspects of the future, if she does wake up. Another feature used in this film trailer is the facts it isn't in chronological order, the trailer starts with her audition at Juliard School, but in the film it does appear until later. This allows the storyline to be told in the trailer but not completely be given away, due to the order being different.

Introductorary Post

Welcome to my A2 Media blog, on this I will be posting in depth about film trailer conventions and keeping you up to date on my practical work as well. I will be aiming to post twice a week starting now until the end of the year.