Monday, 12 December 2016

Film Trailer = Title Font Research

After deciding that we wanted to call our film 'Loving You', we needed to research other films of our genre and plotline to see what font would be most appropriate. We firstly looked into films of the same genre, social realism, and found a film called 'This Is England' by Shane Meadows. This is about a young boy who becomes friends with a gang of skinheads. These friends soon become family and the relationships between them are pushed to the absolute limit. The title of this film is written in bold capital letters to help convey the harsh reality of the plotline. It is also rather simple which helps us focus on picture characters behind but on the other hand the simplicity is cancelled out by the use of colours, with connotations of the English flag.

We then looked at another film in the same genre 'Fish Tank'. This is about a 15 year old girl  whose life changes when her mum brings home a new boyfriend. The title of this film is written, again, in capital letters, making it the most eye catching part of  the poster/DVD cover. Helping this, the font is written in orange, a bright colour with connotations, in this context, of a goldfish, linking back to the title 'Fish Tank'. Millie and I liked this idea of the orange font linking to the title but we also felt like it drew a lot of attention away from the rest of the image. We also thought, like This Is England, the capitalisation of the title helped convey the harsh reality of the film. We felt like this wasn't applicable to our title as the storyline is soft and romantic, not grating.

As we had looked at two films in the same genre and neither provoked any ideas for our own title, we decided to look at films with a similar storyline instead. When creating our storyline we took inspiration from a film called 'Blue is the Warmest Colour', which is about a girl called Adele whose life changes when she meets Emma, another young girl with blue hair. The film shows Adele finding her true self and eventually finding love. So we decided to look back at this films title which appears to be handwritten, with the word 'blue' written in blue font, linking to the Emma's hair, and the rest of the title in black. The use of the light blue colouring added to the softness of the font and Millie and I really liked this aspect of the title and wanted to recreate this delicacy in our title.

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